Saturday, February 5, 2011

Hurricanes Business Team Restructuring

Press Release

Lethbridge, AB – Lethbridge Hurricanes Business Manager Jim Bradley was proud to announce a restructuring of the Hurricanes office today. The hockey club would like to welcome Neil Fraser as the Hurricanes Sales Director and member of the business team. Fraser comes to the hockey club with a strong background in sales and an excellent background in customer service management, delivering presentations and showing good results in the cutthroat industry of media advertising sales. His background includes a diploma in Broadcast Journalism from Lethbridge College which he put to use working for CTV Lethbridge, Edmonton and Calgary. His most recent appointment saw him as the Digital Media Account Manager for the Lethbridge Herald. Fraser is a Lethbridge local and grew up in the area as both a Broncos and Hurricanes fan – as such he brings with him a strong understanding of the local market and a passion for the game.

The club is also happy to announce that Corporate Accounts Executive Dawna Welterlich will take on a new role with the club as the Hurricanes Production and Operations Coordinator. The Production and Operations Coordinator will be responsible for coordinating the production of the printed elements of the organization working with vendors and clients in the pricing and approval processes while helping to coordinate and create new inventory. Welterlich is now in her third season with the Hockey Club.

Ticketing Accounts Executive O.J. Pries will take on a new role as the Hurricanes Client Services Coordinator. This entails the coordination of sales and marketing requirements and game night execution including the scripting and execution of both on ice and in stand promotions through coordination of the Promotions team. Also, Pries will be responsible for the organization and servicing of groups and special events. As part of the sales and marketing team, the Client Services Coordinator will work with the Sales Director and Business Manager in the identification, development and execution of products and services. Pries is currently in his second season with the club.

“Attracting and developing talented individuals is critically important to the survival and prosperity of an organization. We’re pleased with the realignment of internal staff, into newly defined roles, that frankly better suit their respective skill sets and interest levels.” said Bradley adding “Our business team is committed to working hard at getting this organization back to a profitable position.”

(Nathan can be reached at

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