CALGARY, AB. - The Western Hockey League wrapped up League-wide Arena and Business Conferences earlier today in Calgary. The conference included representatives from all WHL Clubs and Arena facilities.
The Arena Conference included presentations on new WHL facilities in Moose Jaw, SK (Mosaic Place) and Kent, WA (ShoWare Center) along with the recently renovated facility in Lethbridge, AB (Enmax Centre). Executive Director, Martin Tull from the Green Sports Alliance also presented leading edge sustainability practices for WHL arenas. The last portion of the conference saw presentations from NHL, Senior Director Facility Operations Dan Craig and Top Shelf Arena Owner Mike Craig to go over future arena standards to better serve player safety and fan experience in WHL arena facilities. Along with discussions on new boards and glass systems, ice quality controls, arena lighting and broadcast standards.
The sessions also included a joint presentation to all delegates in attendance for the Arena and Business Conferences by Bernie Mullen of The Aspire Group on building the WHL fan base through joint promotional programs between WHL Clubs and arenas.
During the Business Conference WHL Club Marketing personnel discussed best practices on ticket strategies and utilizing social media to further develop our fan base.
"The WHL Arena and Business Conferences not only allows us to provide a further professional development opportunity for arena and marketing personnel but also provides a forum to discuss new facility operations and promotional activities that will enhance the fan and player experience," commented WHL Commissioner Ron Robison.
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