Wednesday, December 11, 2013

Oil Caps unveil third jersey

Press Release

 The Virden Oil Capitals unveiled their third jersey recently, ending weeks of good-natured mystery and intrigue.

 Prior to the official unveiling, the Oil Capitals marketing department had been sending out “teaser” notices to their fans. Each notice contained a tiny glimpse of the new jersey.

The marketing strategy was very well received by fans,  further heightening the excitement of the official unveiling, according to Lindsey Gullett, marketing manager of the Oil Caps.


 (Nathan can be reached at nathanfournier@mainehockeyjournal.com)

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