New ownership group approved for the Coulee Region Chill

Press Release

The North American Hockey League (NAHL) has an announced a change in ownership for the Coulee Region Chill.

Coulee Region Hockey, LLC has entered into an agreement to purchase the Coulee Region Chill membership in the NAHL and continue to operate the club in the Onalaska, Wisconsin market. Coulee Region Hockey, LLC, will be owned and operated by managing partner Michelle Bryant.

“The Onalaska/Lacrosse, Wisconsin area is one that has shown support for the Coulee Region Chill the past two seasons, and under the direction of Michelle Bryant and Coulee Region Hockey, LLC, we are confident that the product can keep growing, developing and reach a new level of success while continuing to provide a quality experience and opportunity for development of our student-athletes,” said NAHL Commissioner Mark Frankenfeld.

Michelle, along with her husband Kevin, have roots in La Crosse, Wisconsin and returned to the area eleven years ago to raise their family. They have four boys ages 6, 9, 11, and 13 and they all enjoy playing hockey. Michelle graduated from Stetson University with a Bachelor of Business Administration with a specialization in Marketing. Since her graduation she has held senior marketing, promotions and sales management positions with firms such as Coca Cola, Pillsbury and MGM. She also owned and operated a local retail business that was subsequently sold. Michelle has been active in La Crosse youth hockey and recently served as the President of the River City Youth Hockey Association for over two and half years. Additionally, she was the Chill’s housing director and supported the club in many operational roles throughout its existence in Onalaska.

"We are very excited about being a part of the NAHL and the Coulee Region Chill. We are passionate about providing junior hockey players with a first class team, coaching staff and program committed to furthering their hockey careers,” remarked Bryant. “Our family loves the game of hockey and having worked closely with the Chill we saw first-hand the positive community impacts of Junior Hockey and the excitement that this team brings to the area.”

Further announcements regarding the Coulee Region Chill’s new coaching staff will be forthcoming.

(Nathan can be reached at fourniern@students.nescom.edu)