Saturday, April 23, 2011


Press Release

he executive of the Estevan Bruins Junior A Hockey Club is proud to announce Keith Cassidy has been hired as the team’s new head coach and general manager.

Keith comes to Estevan with a remarkable track record of success in his young coaching career. In five seasons with both the Selkirk Steelers and Winnipeg Saints of the Manitoba Junior Hockey League, Keith guided his club to the league final on four occasions and captured the championship in 2007 with the Steelers. That year the club also competed in the Royal Bank Cup after defeating the Humboldt Broncos in a hard fought seven game ANAVET Cup series. Keith also cracked the 40 win plateau on three different

occasions and led his teams to first place in their division four times. He last coached in the 2009-2010

season when he took the Saints to the league final before taking a year off from coaching to tend to his advertising specialty business in Winnipeg.

Bruins’ President Jeff Pierson says the executive is excited to add a coach of Keith’s calibre to the organization. Pierson noted the club received over 40 applications but the executive felt that Keith’s prior success as well as his reputation for player development and getting the most out of his teams made him a

perfect fit for the franchise as it prepares to make the move into Spectra Place next season.

“We received a lot of quality applications but as we went along in the process and got to know Keith it became clear he embodied everything we were seeking in a head coach,” said Pierson. “We said from the

outset we were seeking someone with a proven track record of success and the ability to develop players

and, as anyone can see by looking at Keith’s record and the success he has had with young lineups, he fits

the bill on both counts. We also felt his business background made Keith well suited to take over the general manager duties which is also an important aspect of the job.”

The Bruins organization would like to welcome Keith to the Energy City and is looking forward to him taking over both the head coach and GM roles in the very near future. An introductory press conference

will be held upon Keith’s arrival in Estevan. Further details will be provided when available.

(Nathan can be reached at

No comments: