Sunday, January 29, 2012

INTRODUCING THE CANALTA CUP

Press Release

SJHL President Bill Chow is proud to announce a new 10 year partnership with Canalta Hotels. The agreement includes renaming the Saskatchewan Junior Hockey League Championship Trophy to the Canalta Cup.

This landmark agreement between Canalta and the SJHL will also see the hotel chain contribute more than $600,000 in partnership revenue to the League over the next 10 years.

“Canalta’s partnership with the SJHL shows their commitment to supporting long-standing Saskatchewan traditions,” said Bill Chow, SJHL President. “We are excited to have them join our SJHL corporate family.”

Canalta Hotels, established in 1979, currently has six hotels in five Saskatchewan markets, Weyburn, Moosomin, Tisdale, Humboldt and Melfort. The family owned business is also in the construction phase of properties in Esterhazy and Shaunavon.

“It is an honour to have our company name on one of the most respected and cherished championship trophies in hockey,” said Gary Hoffert, Regional Vice President of Canalta Hotels. “This unique agreement helps promote our hotel properties in the Saskatchewan marketplace.”

The battle for the Conalta Cup will begin when the SJHL playoffs start at the end of February.

(Nathan can be reached at fourniern@students.nescom.edu)

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