Press Release
2012-2013 is proving to be one of the most successful hockey seasons
ever for the MJHL. With a new franchise in Virden, increased attendance –
up 15% league-wide – and corporate sponsorship at an all time high, all
indicators point to a bright future.
Over the past four years, the MJHL has focused on
communicating the outstanding branding, advertising and community
relations opportunities the league offers for corporate sponsors. The
message has been well-received and corporate partnerships are growing as
a result.
“The MJHL is proud to welcome our new corporate partners for the
2012-2013 season, Manitoba Lotteries Corporation, the Winnipeg Sun,
Manitoba Dental Association, Recycle Everywhere, Molson Coors, Crescent
Point Energy and the Sunrize Group,” said Kim Davis, MJHL Commissioner.
“On behalf of our 11 member teams across Manitoba, thank you for your
confidence in our league and your support for Junior ‘A’ hockey.”
The increase in league corporate sponsorship means much needed
revenue for member teams and province-wide exposure for partners – a
win-win for all. “The league and our member teams work hard to ensure
all corporate partners receive a solid return on investment,” said
Davis. “We do everything we can to maximize partnership benefits.”
Trevor Kennerd, the MJHL’s Director of Partnership Services, says the
province-wide exposure MJHL partners receive is one of the main factors
in sponsorship growth. “A number of corporate partners have commented
on the broad Manitoba reach – combined with frequency of messaging –
that sets the MJHL apart from other sponsorship options,” said Kennerd.
“Not only is the product on the ice outstanding, but the fan engagement
and support for our teams means the MJHL is the number one game in town
in 10 of 11 communities.”
League marketing and promotion initiatives include the MJHL website,
Facebook and Twitter accounts online; MJHL Live webcasts; MJHL Yearbook;
MJHL Mobile which provides fans with live updates; and good media
exposure thanks to the efforts of media relations coordinator Brian
Smiley.
“Without our corporate partners, it would be impossible to deliver
the high level of hockey action our fans expect,” added Davis. “These
great corporations understand the significance and tradition the sport
of hockey has in Manitoba, and the broad community benefits an MJHL team
provides. Our players are role models for youth and there’s nothing
quite like hockey to bring a community together.”
(Nathan can be reached at nathanfournier@mainehockeyjournal.com)
Tuesday, December 11, 2012
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