Monday, July 30, 2012

Cents Unveil 40th Anniversary Season Logo

Press Release

The Merritt Centennials of the BC Hockey League released officially today their 40th anniversary logo, which the team will use throughout the 2012-13 season as it celebrates its 40th consecutive season of junior 'A' hockey in the Nicola Valley.

The logo will be seen on the Cents jerseys, its marketing materials and throughout various digital media platforms during the upcoming season.

The logo consists of the Centennials primary logo, with the base overlapping a sprawling white ribbon with the number 40 on the left side and the word "years" on the right side, with the BCHL logo in the middle. Below the white ribbon is a smaller red ribbon with the words, "Established 1973" to commemorate the 1973-74 season that the franchise was moved from White Rock to Merritt. The anniversary logo will be on the shoulder of the Centennials jerseys for the 2012-13 season.

The Cents 40th season will see the return of several favorite faces throughout the year as previous players will be remembered and incorporated. The Centennials invite all of the Nicola Valley to be a part of their 40th Anniversary season beginning in September.

“This is a milestone season for the Centennials organization and given its rich history and tradition, one we’re excited to celebrate,” said Cents Media & Communications Coordinator Brian Wiebe, who helped design the logo along with the staff at Merritt Printing. “The Cents have accomplished some wonderful things over the years, both on and off the ice, and there are so many individuals in our community - past and present - who deserve credit.”

Wiebe added, “Reflecting on how far our storied franchise has come over four decades, it’s amazing to think what began as a group of Merritt businessmen - Jim Flux, Len Pare, Bill Pooley, John Mulvey and Don Dewinetz - purchasing the White Rock Centennials in January of 1974 has evolved into what is today the longest continuously run team in the BC Hockey League and, more importantly, one of the most revered thanks to the efforts of those early pioneers."

The Centennials 40th regular season commences on Saturday, Sept. 8th.

(Nathan can be reached at

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