Friday, October 28, 2011

MJHL releases attendance figures

Press Release

With an average of 1,016 fans attending their home games, Dauphin Kings hold the distinction of being No. 1 in attendance thus far this MJHL season.

Recently released attendance figures by the MJHL, report that Winkler fans are equally passionate about their Flyers, reflected in an average of 755 after five home games.

“We have fantastic fan support,” Kings’ GM/Head Coach Marlin Murray says. “The fans in Dauphin and area are very passionate. They support the Kings, but they also expect a strong and exciting product on the ice.”

Murray attributes the 1,000 average to a number of factors. Competitive team. Excellent facility. Parity in the league. And success in attendance can be attributed to the Kings’ progressive marketing department, headed up by Director of Marketing/Assistant Coach, Marc Berry.

“Marc has taken our marketing to another level,” says Murray. “The Kings’ are very, very involved in the community. At the games, we try to offer more than just a hockey game. We promote that it’s a family event.”

Fans who attend Kings games are treated to free giveaways (they have a T-shirt launcher), comfortable facility and a highly popular 50/50 giveaway promotion. Fans are continually updated about the 50/50 grand prize via TVs situated throughout the rink.

“We haven’t had a 50/50 less than $2,000,” says Murray. “That’s the winner taking home $1,000….sales are fantastic.”

The Kings’ season ticket base sits at 850, says Murray. That number exceeded 1,000 last year after the Kings reduced their season-ticket price.

Meanwhile, the Kings’ players are busy working with an number of ventures off the ice: players attend minor hockey practices; Kings’ goaltenders work with young goaltenders in the community; players are involved in school programs.

“Dauphin has a very strong base, but we’re also aware of our fans outside the town,” says Murray. “We’ve got a great fan base.”

Murray admits the rabid King fans places pressure on him to ice a competitive team – on a consistent basis.

“I’m proud to say that our home record over the last five or six years has been very, very good,” he says. “Fans like to come to the rink and see the home team win. We work very hard to recruit strong players….our goal is to put a highly competitive team on the ice each year.”
  
 
ATTENDANCE
HOME GAMES
AVERAGE
ADDISON DIVISION
Winkler Flyers
3775
5
755
Steinbach Pistons
3636
7
519
Portage Terriers
3594
6
599
Selkirk Steelers
3355
7
479
Winnipeg Saints
1981
10
198
Winnipeg Blues
1308
6
218
CONFERENCE TOTALS
17649
41
430
SHER-WOOD DIVISION
Dauphin Kings
5082
5
1016
OCN Blizzard
4574
10
457
Swan Valley Stampeders
2903
7
415
Waywayseecappo Wolverines
2467
7
352
Neepawa Natives
1717
5
343
CONFERENCE TOTALS
16743
34
492



(Nathan can be reached at fourniern@students.nescom.edu)

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