Sunday, February 26, 2012

OHL and Aaron’s Announce Strategic Partnership

Press Release

 Toronto, ON – The Ontario Hockey League in association with Aaron’s Inc. is proud to announce the launch of a new strategic partnership that includes in venue programming across several Canadian & American OHL Markets along with brand integration across various OHL broadcast, online and print properties during the 2011-12 season.

As a proud fan & sponsor of the OHL, Aaron’s will be activating across 14 OHL Markets this season with Aaron’s gift card nights designed to connect local Aaron’s stores with junior hockey fans across Ontario & the United States in a creative manner. With the goal of engaging local associates Aaron’s will also be leveraging their OHL partnership with a ticket bank that will provide access to OHL game tickets across various communities. Aaron’s will also be offering exclusive discounts & promotional offers throughout the season via several broadcast, online & print properties in support of this grassroots sponsorship.

When you want a guaranteed low price on name brand furniture, electronics, appliances and computers, Nobody Beats Aaron’s. Visit

“On behalf of the Ontario Hockey League we are very excited to welcome Aaron’s as an Official Partner of our league” said OHL Commissioner Dave Branch. “As organizations based on the pillars of excellence, quality & community we look forward to collaborating with Aaron’s on this exciting new partnership”

“We are thrilled to be a partner with the OHL this year.” Stated Ken Butler, Chief Operating Officer, Aaron’s, Inc. “As Aaron’s expands across Canada we were looking for a partner that will allow us to showcase our brand nationally in a fun and exciting way. There is nothing more fun and exciting than hockey so it was a natural fit. We look forward to being a part of the action this season and hope OHL fans will consider Aaron’s when they need brand new, name brand furniture, electronics, appliances and computers.”

Aaron’s becomes the Official Furniture, Appliances & Electronic Retailer of the OHL. Look for Aaron’s presence in OHL arenas throughout the 2011-12 season.

About Aaron’s Inc.
Aaron's, Inc. (NYSE: AAN), is the leader in the sales and lease ownership and specialty retailing of residential furniture, consumer electronics, home appliances and accessories, has more than 1,940 Company-operated and franchised stores in 48 states and Canada. Founded in 1955 by entrepreneur and current Chairman R. Charles Loudermilk, Sr. and headquartered in Atlanta, Aaron's has been publicly traded since 1982. For more information, visit

About the Ontario Hockey League
The Ontario Hockey League is a proud member of the Canadian Hockey League which is the largest development league in the world.  20 of the CHL’s 59 teams play in the OHL with 17 teams across Ontario, two teams in Michigan, and one in Pennsylvania.  Last season more than three million fans attended OHL regular season and playoff games, while over 80% of all games were broadcast live on television across the province.  The OHL is a leading supplier of talent to both the National Hockey League and Canadian Interuniversity Sport by offering players the best of both worlds when it comes to hockey and academic goals.  Last season 46 players were selected in the 2011 NHL Entry Draft including 11 first round picks, while the OHL awarded 219 academic scholarships to graduate players including 155 to players competing in CIS hockey programs.

About CCMC
CCMC is one of North America's leading sports and entertainment multi-media marketers, with extensive business ventures in publishing, radio, television broadcast sales and production, event production, management and sponsorship sales, website design and maintenance.  CCMC’s properties include the Canadian Hockey League & SCOREGolf, along with being the official publisher for both the National Hockey League and the Canadian Football League.

(Nathan can be reached at

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