CHL and autoTRADER.ca announce partnership extension

Press Release

Toronto, ON – The Canadian Hockey League (CHL) is pleased to announce a partnership extension with autoTRADER.ca. autoTRADER.ca, formally a media partner, will be merging into the 2013 – 2014 season as an Associate Partner of the CHL.

autoTRADER.ca will kick off their new level of partnership at the upcoming 2014 BMO CHL/NHL Top Prospects Game in Calgary, AB and cap off the season by leaving their tread mark at the MasterCard Memorial Cup, taking place May 2014 in London, ON; autoTRADER.ca’s exposure includes their presence on the broadcast, in-venue signage and in-venue promotions including TV Timeouts.

"autoTRADER.ca is very excited to be the CHL's newest marketing partner,” said Roger Dunbar, autoTRADER.ca Vice President of Marketing. “As we all know, hockey is what brings all Canadians together, and the CHL, with teams in 52 Canadian communities from coast to coast, is the best partner to help us associate our brand directly with the greatest game in the greatest country in the world."

“We are pleased and excited to have autoTRADER.ca expand their partnership with the Canadian Hockey League as an Associate Partner,” said David Branch, CHL President. “autoTRADER.ca and the CHL is a natural affiliation as both are trusted leaders in their respective industries; we look forward to seeing this partnership drive forward.”

 (Nathan can be reached at nathanfournier@mainehockeyjournal.com)